We are excited to introduce "Seasons of Travel," a quarterly article series dedicated to exploring the dynamic world of tourism and hospitality. From summer travel trends to winter destination tips - each season, we delve into a unique, seasonally relevant topic, bringing you valuable insights and information curated by our esteemed faculty members and industry experts.
As the summer travel season kicks into high gear, the specter of overtourism looms large over many of the world’s most beloved destinations. In an interview with two EHL researchers and experts on the topic, we explored the multifaceted issue of overtourism and how savvy travelers can avoid the pitfalls of overcrowded hotspots by traveling during shoulder-seasons, staying overnight and discovering destination dupes.
From Taylor Swift’s record-breaking concert tours to Mega-Sports events and the surge of screen tourism inspired by hit shows like HBO’s The White Lotus, these phenomena are transforming travel patterns worldwide.
The allure of mega-events and on-screen destinations can generate substantial short-term economic boosts, yet they also bring challenges. Dr. Isabella Blengini, Associate Professor of Economics at EHL Hospitality Business School, delves into the complex and multidimensional impacts of event tourism and pop culture tourism
Instead of going to the Caribbean, soaking up the sun and splashing around in the sea, vacations to cold, northern destinations are gaining in popularity. Activities such as ice bathing, Reindeer sleigh rides, seeing the Northern Lights or a cruise to the Arctic have become more in demand in recent years.
In Spring, we are shedding light on the topic of biophilic design. This is about how hotels and restaurants are integrating this nature-inspired design and architectural approach to meet people's need for a greater connection with nature.
Stay tuned, this article will be published in April 2025
Hospitality Insights
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